Wire Group launches Intel Wire Launches AI-Powered Reputation and Trust Intelligence from Sri Lanka to the world : Appoints Kavinthan Shamugarajah as Business Unit Head

Wire Communications Consultancy Holdings Group (WCCG) has launched a strategic intelligence business unit, Intel Wire, to provide specialized risk advisory and reputation management services for corporations the Sri Lankan communications and reputation
management advisory consultation firm said this week.

The new unit introduces a proprietary Crisis Intelligence and Reputation Advisory Framework designed to help organizations anticipate operational threats and manage stakeholder sentiment in real time.

At the helm of this specialized analytical capability is Kavinthan Shamugarajah, Associate Director of Research & Intelligence, who brings over 20 years of robust experience in research, strategic intelligence, and communications advisory. He leads the Intel Wire team, a highly
specialized seasoned professionals explicitly skilled in deep-dive research, sentiment monitoring, and data interpretation. Together, the team combines localized analytical expertise with advanced risk mapping to translate intricate, multi-layered data streams into clear, actionable intelligence for corporate leadership.

The launch comes as local and multinational firms face growing challenges from high-velocity digital narratives that spread rapidly across disparate digital communities, traditional news outlets, and social platforms before leadership teams can effectively intervene.

Industry experts note that conventional corporate reputation management often fails to capture subtle nuances of fragmented communication ecosystems, leaving organizations exposed to sudden shifts in public perception. Intel Wire aims to address this vulnerability by shifting the focus from raw data gathering to structured, actionable intelligence. The firm will work closely with leading research companies helping organizations and their reputational trust currency.

In today’s environment, reputation is shaped in real time, often before organizations are even aware of an issue,; Ashan Kumar, Chairperson of Wire Group, said in a statement, noting that the framework is built to enable faster risk anticipation and protect long-term stakeholder trust.

In addition to risk mitigation, the unit will provide broader corporate intelligence capabilities to support executive decision-making. What organizations need today is not just information, but clarity, said Kavinthan Shamugarajah, Associate Director of Research Intelligence and Head of Business Unit at Intel Wire. We go beyond conversations and translate complex information into actionable intelligence.

The expansion builds on WCCG’s 15-year footprint in strategic public relations and crisis advisory, marking a shift toward sophisticated, insights-driven intelligence models designed for enterprises, consultancies, and ventures operating within the world's most complex and high- growth economies.

From left row 1 Intel Wire Business Unit Head Kavinthan Shanmugarajah - Associate Director of Research & Intelligence, Pavani Dharmarathna – Associate, Lead Strategic Intelligence and Content Joseph Thavaraja. Row 2 Mohammed Safraz - Assistant Manager - Sanjana Thanthreege, Associate and Tharindu Prasad - Senior Analyst

About Intel Wire

Intel Wire is the Strategic Intelligence Business Unit (SBU) of Wire Communications Consultancy Holdings Group (WCCG). It delivers AI-powered crisis intelligence, reputation advisory, multilingual media monitoring, stakeholder intelligence, competitive intelligence, executive visibility, and strategic advisory services. Intel Wire combines advanced analytics with expert interpretation to deliver actionable intelligence that helps organisations anticipate risks and protect reputation.

About Wire Communications Consultancy Holdings Group (WCCG)

Wire Communications Consultancy Holdings Group (WCCG) is an integrated communications consultancy founded in Sri Lanka with over 15 years of experience in public relations, crisis communications, reputation management, stakeholder engagement, and strategic communications. Through its specialised business units PR Wire (Pvt) Ltd, Media Wire (Pvt) Ltd, Digital Wire Global (Pvt) Ltd and Intel Wire, WCCG provides integrated communication and advisory solutions to organisations internationally.